Today, June 5, is World Environment Day. This day, which was established by the United Nations back in 1972, has the motto Regeneration this year. Under the slogan Reimagine. Recreate. Restore, this decade will be focused on restoring ecosystems. Time for a post about regenerative fashion.
The term regenerative refers to the ability of ecosystems to regulate and maintain themselves and thus adapt to changes and disturbances. Since the regenerative capacity of natural systems has been severely impacted by us humans. Restoring and revitalizing ecosystems is one of the main components in the fight against climate change. Unfortunately, the fashion industry leaves a particularly large footprint. Thus, the call for sustainable and fair production has increased in recent years, and rightly so. In the meantime, however, a few pioneers are not only interested in producing sustainably, but also in going one step further and producing regenerative fashion.
Mara Hoffman – Regenerative Materials
Californian fashion designer Mara Hoffman became known for her swimwear. By now, she produces women’s wear relying on fabrics from sustainable and regenerative cultivation in her light and airy summer collections. For example, since 2018, the ready-to-wear collection has consisted of GOTS-certified cotton, linen, hemp fibers, and “Climate Beneficial” wool. Hemp is considered one of the most environmentally friendly fabrics because it is naturally resistant to pests, requires relatively little water, and grows quickly. Climate Beneficial™ wool has been protected by scientists and non-profit organizations that measure how fiber ecosystems can improve the climate.
Sheep Inc. – Know Your Sheep
Imagine knowing the sheep whose wool you wear? The New Zealand label Sheep Inc. proves that fashion can be done in a completely different way. Because at Sheep Inc. fashion is part of the solution and not the environmentally harmful problem. The fashion label claims that they produce the world’s first 100% regenerative garments. CO2 offsetting is no longer necessary when you buy Sheep Inc sweaters. When you buy your sweater, you’re assigned a real sheep from the same New Zealand farm where your sweater’s wool comes from. Moreover, each sweater has a digital NFC tag in the hem.
Other brands such as Ecoalf or Rothy’s take ocean and landfill plastic to create beautiful clothes. Although the idea of regenerative fashion is still in its early stages, there will certainly be interesting developments in the next few years. After all, brands that rely not only on sustainably but also regeneratively grown raw materials can make a really positive impact.
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