There’s one thing I truly love about Instagram. Over time I have met so many amazingly talented women who change the world for the better, female founders who started profitable sustainable businesses. So now, that I’m starting my own business, I feel like it is time to support each other. Thus I’ve decided to make it a focus to write about these inspiring women.
Polly, who recently started Growfish, a sustainable marketing agency impressed me with her kind and sophisticated way of communicating (important because it’s so rare these days) as well as her beautifully designed website and Instagram page. But most importantly, I love her business concept. While operating in the most sustainable way possible, she’s helping other sustainable businesses with their digital marketing needs. I had a lovely chat with her on the phone and send her some questions afterward:
the environmental issues that currently dominate the planet can only be changed with an innovative, human-led approach
Tell me a bit about Growfish, what are your services?
We believe in future-proofing your business without compromising integrity and supporting an economy that nourishes and sustains the planet we live in. Our scalable sustainable strategies have been honed over years of work to generate consistent results with a fresh and integrated approach. We offer greener, cleaner web design, and branding, content marketing, PPC ad management, sustainability reporting, as well as social media management, email marketing, and SEO. All our services can help a small e-commerce store grow or a larger business sharpen their marketing efforts. We help provide clarity and cohesion by guiding and directing brands with innovative eco-tech initiatives. We focus on maximising potential without compromising the strategy, mission and economic development of a business.
What was your motivation to found Growfish?
After working in marketing for over a decade and witnessing the many evolutions within the digital industry, I wanted to see whether it was possible to create a truly sustainable business using design and tech for good. I firmly believe that all industries have a responsibility to be greener. The environmental issues that currently dominate the planet can only be changed with an innovative, human-led approach. We all deserve to live in an environment that enables us to thrive. I wanted Growfish to be a space of authenticity, intention and transparency and it is those values we bring to everything we do.
Which clients do you take on? How do you select if they meet your standards?
We work with brands that have a genuine interest in making a positive and lasting impact. This way we help empower businesses to craft an authentic narrative by following best sustainable practises that will help them talk to the conscious consumer base. Moreover, we aim to share our passion, creativity and knowledge while promoting greener consumer habits, tools and services that create a positive change for both people and the planet.
What are your sustainability efforts?
We follow the best sustainable practises: green hosting, optimising code and content, reducing paper and plastic waste. We cycle, walk or use electric cars wherever possible, we eat ethically and shop cruelty-free. By the end of FY2021, we aim to be carbon positive. We encourage sustainability initiatives through example, donate to various charitable organisations and are working towards becoming B Corp certified.
What environmental cause is dearest to your heart?
We contribute to the Ecologi carbon offset program and support Friends of the Earth, Greenpeace and Surfers against sewage, to name a few!
An example of a product or brand you love?
We love the Pela, Two Thirds Barcelona, Ishkar, Numi Tea. There are some really great brands out there spearheading this new movement of slow, conscious consumerism. Every Saturday we feature a small sustainable business making a difference, follow us on Instagram and check them out.
What an amazing list, will check out your Saturday posts! Wishing you lots of success. Thank you, Polly.
If you liked this interview and you maybe know another inspiring female founder, I should interview, drop me a note. Right here or on Instagram.